This Portuguese Town was voted “The Best Hidden Treasure” in Europe

Posted by: Alexandra Monteiro

Post Date 16-Jul-2025 10:34:13

“The Best Hidden Treasure” in Europe

According to Condé Nast and a recent European study, the historic city of Tomar has been named Europe’s Best Hidden Treasure for a summer getaway. Also featured on the list of secret escapes are Vila Franca do Campo in the Azores and the effortlessly elegant Tróia Peninsula in Portugal.

As Europe’s iconic destinations overflow with crowds and clichés, a growing number of travelers are seeking the opposite: peace, authenticity, and refined simplicity. In a world of excess, true essence lies in discretion, and Portugal remains one of the last sanctuaries for those who crave beauty without noise.

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tomar-portugal

But for those who know that real discovery happens beyond the rankings, there’s more. Scattered across Portugal, from forested mountaintops to ancient stone villages, are places where time slows down and elegance whispers. These are the destinations for those who seek an exclusive summer — unhurried, soulful, and profoundly memorable.

Tomar

Timeless Tranquility on the Riverbanks

Convento de Cristo, Tomar

Once a stronghold of the Knights Templar, Tomar is a masterpiece of quiet grandeur. Crowned by the UNESCO-listed Convent of Christ, the city invites you to stroll through cobbled streets, reflect by the Nabão River, explore one of the oldest synagogues in Portugal, and savor intimate dinners in restored olive oil mills. This is where time becomes a luxury, and you have plenty of it.

Vila Franca do Campo

Azorean Blue, Unfiltered

ilheu-de-vila-franca

On the southern coast of São Miguel, Vila Franca do Campo feels like a dream whispered by the Atlantic. The nearby volcanic islet, a protected nature reserve, invites quiet swims in its emerald waters. Whale watching, hot springs, and forest trails unfold at a gentle rhythm, far from the noise of the mainland.

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Tróia

Golden Shores with Elegant Stillness

Península de Tróia, Portugal

Just a short drive from Lisbon, Tróia feels worlds away. Endless beaches, Roman ruins, and sleek modern resorts coexist in perfect balance. Here, you can watch dolphins at sunrise, dine barefoot in the sand, or simply let the Atlantic breeze cleanse your thoughts. This is understated, refined living in its purest form.

Beyond: Unlisted Places, Unforgettable Escapes
While the study named a few, Portugal keeps many secrets. Off the radar, yet deeply resonant, these hidden gems offer a different kind of escape — raw, real, and rare.

One such treasure? The Dão region — a quiet, elegant corner of the country where wine, gastronomy, and mountain serenity come together in perfect harmony.

Dão in Style: Wine, Fine Dining & Mountain Elegance
In the heart of the Dão, three remarkable destinations invite you to slow down and savor the essence of refined living:

Quinta da Taboadella

Quinta da Taboadella
 
Part of the prestigious Amorim family legacy, Quinta da Taboadella in the Dão region combines centuries of wine heritage with modern precision. With deep respect for the terroir, the estate cultivates only indigenous grape varieties, parcel by parcel, to craft elegant, authentic wines.

Under the vision of Luísa Amorim, this is one of Portugal’s most refined wine tourism destinations, where ancestral roots meet contemporary sophistication.
 
Mesa de Lemos 
 
Mesa de Lemos

Born from Celso de Lemos' vision to create a restaurant that reflects the soul of Portugal, Mesa de Lemos is more than Michelin-starred — it's a tribute to authentic, seasonal flavor. Under the direction of local chef Diogo Rocha, the cuisine celebrates regional and national ingredients, many sourced from the estate itself. Rooted in sustainability and modern technique, each dish expresses the purity of its origin — an essential stop for true gourmets and wine lovers alike.

Casa de São Lourenço

Casa de São Lourenço

High in the Serra da Estrela, this design hotel combines bold architecture, comfort, and a deep connection to Portuguese heritage. With a panoramic spa and a focus on slow living, it’s the perfect mountain retreat.

Final Thought: The New Geography of Refined Living

These places are not just coordinates — they are a new way of seeing the world. A summer in Portugal doesn’t have to mean beaches packed with umbrellas or tours in a rush. It can be made of silence, stone, stars, flavor, and soul — a kind of richness that can’t be measured.

Tomar is just the beginning. The rest is for those who know how to look beyond the obvious.

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Topics:   Travel Travel Experiences holidays Tomar Tróia Hidden Gems Summer Escapes Vila Franca do Campo

Alexandra Monteiro

Written by: Alexandra Monteiro

Alexandra is a marketing specialist with a global mindset and a deep appreciation for culture. With a Master’s in Commercial Management and Marketing - and another in Chinese Studies - she effortlessly connects strategy with storytelling. A true travel enthusiast, she finds inspiration in Eastern traditions and brings that same sense of curiosity and detail to her work. At Wine Tourism in Portugal, she blends her love for discovery with a passion for sharing Portugal’s wine culture with the world.

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