At the European gala of the World Travel Awards 2025, held on the Italian island of Sardinia, Portugal won over 20 awards, reaffirming its position as one of the most sought-after destinations in Europe.
Besides being voted “Europe’s Leading Destination 2025,” the country also celebrated distinctions for Madeira Island and the cities of Lisbon and Porto, alongside several hotels, resorts, and tourism attractions recognized as the best in Europe.
Often referred to as the “Oscars of Tourism”, the World Travel Awards celebrate excellence across the global travel and hospitality industry.
Europe's Leading:
Porto & North
The North continues to gain international recognition for its authentic character, urban sophistication, and wine culture.
Lisbon Region
Lisbon once again stood out as Europe’s favorite city escape, celebrated for its design, boutique hospitality, and timeless charm.
Alentejo
The Alentejo shines internationally for its dark skies and commitment to sustainable tourism.
Madeira
Portugal's Leading:
With its award-winning destinations, exceptional hospitality, and world-class wine and gastronomy, Portugal continues to shine on the global travel stage. From historic cities and coastal escapes to vineyard estates and unspoiled nature, each region offers authentic experiences that combine tradition, innovation, and excellence.
Whether exploring Lisbon’s vibrant energy, Porto’s riverfront charm, Madeira’s lush landscapes, or the Alentejo’s starlit skies, Portugal is not just Europe’s leading destination; it’s a country where every journey tells a story.